What makes Subaru different as a brand?


The Subaru brand stands apart in its focus on safety, performance, comfort, utility, and reliability. However, it is the commitment to give back to the community that really sets Subaru apart from other car brands.

Right now, the Share The Love Event is in full swing. From November 20, 2014, through January 2, 2015, Subaru will donate $250 for every new Subaru vehicle sold or leased to the purchaser's choice of participating charities.

"Subaru of America, Inc. and our local retailers are excited to support all of our charities on both national and local levels in this year's 'Share the Love' program," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "Our customers have a philanthropic spirit and giving back to the communities in which we live and work in is important to all of us at Subaru of America."

While events like Share The Love serve to demonstrate Subaru's philanthropic efforts, the reality is that Subaru's commitment does not end on January 2nd. All year long, Subaru proudly partners with charities and organizations that share our values.

Subaru believes in making the world a better place. That's why, over the past 20 years, we've donated more than 50 million dollars to causes we all care about, and our employees have logged more than 28,000 volunteer hours.

And that's why Subaru created the Subaru Love Promise. It's a pledge to do right by the communities in which we all live and work. We've signed it, and throughout the country, other retailers are doing the same. This is our promise to continue making a positive impact in the world and our neighborhoods.

Our partners aren't just national charities. At the local level, we have teamed with organizations like the Pensacola Breast Cancer Association, Pensacola Sports Association and SouthBark Rescue to ensure we're doing everything we can to give back to the community that has made us what we are today.

Subaru is a community-focused brand and that's what makes us different. It's more than a fundraiser. It's more than a sappy commercial. It's more than a marketing ploy. It's a promise.

If you want to spend your dollars where you know an organization is going to use your money for the greater good, then we invite you to join us. Together, we can continue to make a difference in our world in which we live. 

Categories: New Inventory, People
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